If you have a CTA on your homepage, that would act as a source to build up your email list. In order to take advantage of connecting with customers through your compiled email lists, you need to work on email list building.Įmail list building is the act of getting more people to subscribe to your emails.

Also, email is 40 times more effective at acquiring new customers than Facebook or Twitter. In fact, you are 6x more likely to get higher click-through rates through emails instead of tweets. What is an email list?Īn email list is simply a list of emails that businesses have gathered from visitors/customers that would like to receive information, updates, discounts, and other details about your business in a digital format that is sent to their email inbox.Įmail lists are important because email marketing is the best way to connect with customers vs. We reached out to a few of our friends (who happen to be marketing experts) and asked them to share some insights on how they have used their email list to grow their businesses, and why that list is so valuable. Why build an email list: 7 expert explanations and ways to get you startedĮmail marketing is one of the primary drivers of traffic to this blog and the main way we communicate with our customers. Article first published August 2014, updated April 2019ĭo you struggle to convince your clients or your boss of the importance and effectiveness of email marketing?Įven though you know how effective it is, with social media marketing, growth hacking, and all the other buzzwords out there, it can sometimes be difficult to convince others.

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